Floured Apron – Baking Aurora Happy

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Many corporate workers find themselves wishing they could leave their current position to pursue their dream job, but only a small percentage of people actually make it happen.

German Chocolate home sizedAccording to The Huffington Post, “Just less than thirty percent of workers land their dream job, or work in some related field.” The success stories of those brave few that make it are very intriguing and inspiring. The stories show that although it’s definitely not an easy venture, the rewards outweigh the risks. Collectively, these people have no intentions of ever returning to a desk job. They relish the freedom of being their own boss, and feel fulfilled by doing something they love.

Shannon Keibler is one of those brave people. In 2012, while living in Cincinnati, she retired from a corporate marketing position and then followed her dream of opening a bakery out of her home. Shannon’s childhood was filled with many happy memories of cooking and baking with her mother and grandmother. Her grandmother always wore aprons and gave Shannon her first one. Shannon associates food with love and family and now enjoys cooking and baking with her two daughters.

Her daughters and husband fully supported her decision to start a bakery business, which has become a family effort. Her oldest daughter, Hannah, came up with the name Floured Apron. The name captures baking, Shannon’s love of aprons, and herBFFs at Cleveland Flea home sized grandmother. She started baking for special events (baby showers, weddings, birthday parties, etc.) and reached out to people through her Facebook page. She spent a lot of time baking, learning how to run a business, filling orders, and trying to balance it all with her daily life. Her passion fueled her drive to succeed and the business motto became “We can bake people of all ages happy!”

In November 2013 Shannon and her family moved to Aurora. Starting Floured Apron up in a new location was more challenging than she imagined. She was determined and persistent, and started taking samples of her cupcakes to local businesses and joined the Aurora Chamber of Commerce.

She launched a website, flouredapron.com, and began writing blogs to better share her experience. The website is full of touching stories, yummy recipes, pictures of her darling apron collection, and lots of pictures of her sweet creations. She was able to book events and also taught a class on baking cupcakes. After several months of marketing, baking and pushing, her sales were the highest since she started and she was overwhelmed by the outpouring of support she received from her community.

Christmas Ale cupcakes with bottles home sizedAlthough her small business was thriving, she knew the only way for it to truly become a successful full time business would be to move it out of her home and into the community. Shannon spent weeks researching various options and fell in love with the idea of selling Floured Apron baked goods out of a vintage camper, after seeing the idea online.

She struggled with the decision to move forward with it, but bravely took that step and started the process of having one built through American Vintage Camper. Shannon launched a Kickstarter campaign in February 2015 to help raise funds to purchase the necessary equipment. She was able to quickly reach her goal through the generosity of friends, family, and to her surprise many people she had never met. Shannon and her family decided the camper/new family member needed a name. They named the camper Rosie after her family’s favorite baseball team, the Cincinnati Reds, who have a mascot they adore, named Rosie Red. The name Rosie was also a good fit because it’s retro sounding and roses have special meaning to them and are part of the Floured Apron logo.Cleveland Flea 2015 home

Rosie started her journey at Aurora Farms Premium Outlets in April and was included in the filming of New Day Cleveland’s Scrumptious Stop segment on food trucks. On May 9 Rosie was part of The Cleveland Flea, a huge weekend flea market just east of downtown Cleveland. Rosie has been making appearances at Aurora soccer games in front of Aurora High School.

You will also find Rosie at Red Rock Farmer’s Market in Aurora every Wednesday starting June 17 from 4:00 PM-7:00 PM and at Aurora’s 4th of July Festival at Kiwanis Park. On July 10 you’ll find her at Rock the Park in Twinsburg from 5:00 PM – 9:00 PM.

Check out the website (flouredapron.com) for a full list of events, menu, pricing, and contact information. Stay updated via Facebook and Twitter on upcoming whereabouts.

Rosie is available to rent for events such as: graduation and birthday parties, corporate events, weddings and rehearsals.

Christmas Ale cupcakes with bottles home sizedFloured Apron uses only high quality, local ingredients and everything is baked from scratch. Hattie’s Hummingbird, named for Shannon’s grandmother, is their signature cupcake. It’s a pineapple banana pecan cupcake with cinnamon cream cheese frosting. Shannon also named two cupcakes after her daughters: Birdie’s Buckeye: Valrhona chocolate cupcake, chocolate ganache with peanut butter frosting and mini buckeye candy (Birdie is Hannah’s nickname) and Carrie’s Campfire S’mores: Graham cracker crust, Valrhona chocolate cupcake with toasted marshmallow frosting.

And, of course, Rosie has a cupcake, Rosie Red Velvet: Red velvet cupcake with vanilla cream cheese frosting.

Floured Apron’s best-selling cupcake depends on the season: Spring/Summer: Triple Berry Cupcake – Madagascar bourbon vanilla cake with fresh raspberries, strawberries, and blueberries, with cream cheese frosting. Fall: Caramel Apple Cupcake – cinnamon, apples, and filled with homemade caramel. Winter: Christmas Ale cupcake with Whiskey Buttercream frosting Drunken Leprechaun Cupcake – Guinness Stout cupcake with Baileys Irish Cream frosting.Carrie and me home sized

Along with the cupcakes, Floured Apron offers: pies, brownies, cookies, Krispy rice treats, muffins, and cinnamon rolls. Their delicious oatmeal chocolate chip cookies sell out quickly at events. They have local coffee from Nathan’s Coffee Roasting available and adorable handmade aprons for sale from Shannon’s local friend Linda of Linda’s Other Life (Etsy shop). Floured Apron is successfully baking Aurora happy and is continuing to expand into other communities. As Shannon says, “Come see us and we’ll bake you happy!

 


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