One of the things that I enjoy the least as a business owner is balancing my checkbook. I’m sure you can relate. Second to that, I hate parting with my hard earned money. So when I do part with it, I want to know what it’s doing for me out there. I want to be sure I get good return on my investment.
When you sit down and balance your business checking account, and you start to ask yourself, “What’s all this for?” then it’s a great opportunity to make sure that you are getting everything you can out of your advertising.
Marketing your business is an investment. It’s just like investing for retirement.
It won’t happen overnight, but it’s something that, when done consistently, can yield great results.
Last year, I wrote that the Secret to Getting More Local Customers is to approach your marketing in a balanced format. One source is rarely the only answer to growing your business, so a balanced approach is key.
Additionally – you will always get back what you put into your businesses marketing and advertising work. Here are 10 ways to get the most out of your businesses advertising:
1. Boil it down
Don’t over complicate your marketing and advertising work. Make sure it’s simple and makes sense to you. If it doesn’t make sense, ask more questions until you do understand it.
2. Know if you are doing direct call to action advertising or top of mind brand awareness
Know the difference, and don’t put all your eggs in one basket. You need both brand awareness, with multiple impressions in front of your audience, and also direct “buy my services or products now” advertising.
3. Track results on everything you can
If you can’t track it directly, it doesn’t mean it’s not effective, but track everything you can using:
- Software (on your website, or by recording calls, or logging calls)
- Ask! – Be sure to ask your customers where they found you
- Coupon codes and offers (this is good for print media)
Be sure to track! You need to have all the data you can in order to properly manage your marketing.
4. Check out what your competitors are doing
It’s always important to see what your competitors are doing. It will give you ideas for your own marketing and advertising campaigns, and make you aware of what your customers might be seeing in addition to your advertising.
5. Don’t be afraid to “steal” other’s ideas
As Rachel Hunziker likes to say, “A well stolen idea is half done.” Why work hard on an idea when you can use freely available ideas and modify them to meet your own needs.
6. Look at national company’s marketing campaigns
If you’re lacking for ideas, then go to the bookstore and look at trade magazines for your industry, or magazines that are targeted at your customer demographic. Look at the ads, the headlines, and the ideas. Those companies spend thousands of dollars on those concepts, so why not use their creative ideas to get your ideas started in the right direction.
7. Write out what your ideal customer looks like
If you’ve never done it before, take a few moments and write out what your “ideal” customer looks like. How old are they? Where do they work? How much do they make? Where do they live?
Those are just some of the questions that you can ask yourself in order to start to describe what your ideal customer looks like. Maybe there is one profile, maybe there are a few, but however you get there, be sure to write down and describe what your ideal customer looks like.
This will help you build effective marketing campaigns geared toward your ideal audience.
8. Be daring
You can’t always play it safe. If you are willing to try something new and daring, then people will notice you. So keep in mind something unique, flashy, daring, and try it out.
9. Experiment, measure, test
Whatever you do in your marketing and advertising, be sure to invest consistent time, consistent money, and then measure everything. Test two different ideas against each other. Sit down and compare results with a fresh set of eyes. Try two different ideas for 60-90 days and compare results.
10. Be consistent
One of the MOST important ways to get the maximum benefits out of your marketing and advertising is by being consistent. Don’t just try something for one cycle. Be consistent in a media channel and keep adjusting it until you get results.
Consistency in your advertising and marketing will make the difference. Nothing compares to persistence. So keep at it.
How can I help?
Now that you’ve had some time to think about these 10 tips, I want you to let me know how I can help you.
I would be happy to take 30 minutes and discuss with you how your marketing efforts are working or not working.
Brainstorming ideas always leads to more success in marketing and advertising campaigns, so how can I help you?
Call me at 312-857-8373 or use the form below and I’ll get back in touch right away.
Here’s one very practical step you can take right now to begin marketing effectively.
Register for this FREE seminar on August 7 at West Woods!
**Email Marketing in 12 Easy Steps**
In two hours we’ll cover twelve steps to getting started with email marketing.
Presented by Little Acorn Media, LLC